It is easy for marketing managers to get a lot of followers or a lot of likes on Post or consider that getting a follow-up is strange and surprising, but all these things are not important. If your work is a clear plan for digital marketing with indicators and objectives in line with the main objective of the work of the organization, there are a lot of amazing metrics, which can summarize what is important to you, and here is a list of some metrics with explanation of their importance.
It can be nice that you have a large number of followers, but the important question is how much interaction with your tweets and all you offer on the communication arena and where is your target group? If your goal is to be on the social media to identify your brand or communicate with customers, followers will certainly help you reach your goal, but if you are targeting a particular group with special interests then this category will not help you interested in achieving your goals only. Your services properly. Here we say that the correct category of followers is more important than the number of followers.
Like, comments, replies, and retweet. All of them are considered interaction. Because people talk about your product. True, it’s a good thing, but if you ask any PR official, are you happy with this interaction? Surely his answer will be no ..! The emotion analysis process is an excellent feature that determines if the work of social networking sites with or against the ongoing mark brings you closer to your customers and fans and helps you choose the right content for them. Note: If you have a crisis management plan in your business, this is the time to start it so that your activity remains positive in time of emergency with your audience.
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Tag Cloud is an excellent way to view large and small topics about your product, such as reports that may create you some ideas for writing new content which may help you develop interaction with your audience on your pages.
Interaction is very important in social networking because it enhances your relationship with customers and helps you in dealing with content writing and to understand your customers more and adds to your product an interesting story and reveals to you the strengths and weaknesses and know you more on the market.Always make sure that you do this interaction according to the required form.
Impressions or impressions
Of all the existing metrics, the number of impressions is the most likely to determine an impression. Most companies that run advertising campaigns and digital content marketing plans tell you these numbers because they are not really important and their results are often illogical. The impression is defined as the number of times your content has been displayed, even if it is for one second, it is calculated for you, and it is essential to follow the number of followers.
If you have 10,000 impressions of your content from the people on your mailing list who are interested in your product, this is excellent. But if you have 100,000 impressions without identifying the location and interests of the majority of these people, you are just sitting spending your money without any interest. It is very important that you conduct a search in the market where you are looking to target your audience before you consider launching a campaign. This is by targeting ads to the desired category so that you can confirm impressions or click until you know you are spending your money in the right place.
If the goal for you is to increase awareness of the number of impressions, it may be as unimportant as much as the type of category the message has reached.
Access measures how many people have been exposed to your content. It is possible that one person returns your content more than once, which differentiates access from impressions. Reaching your content is essential to knowing your audience size.If you’re dedicated to a campaign to raise awareness, measuring access is important to you.If you are looking for an increase in the sale of your products, access is also important, but what is the main number you are looking for In selling your products.
Yourself gets visits to your page so that your customers can read the sales copy easily? Do you want to display your product on Google Shop before buying? All of this is done by measuring how often you click or click. Did the product list provide the information or offers the visitor was looking for? Shorten a lot of time for the visitor and provide him and achieve good results.
It is the decision-making process of the target group in order to be one of the customers, for example joining a mailing list, downloading an application or purchasing a product . This is especially good for people who have an acceptable return on investment or sales target and the conversion rate varies depending on the factors. In order to increase your conversion rate, you must offer customers the benefits they are looking for at the right time and place in the best way to connect them.
Each of the social media platforms have their own characteristics in the videos in the calculation of the number of views, for example in Facebook must be the duration of the show to be three seconds or more while in Snapchat is calculated as soon as you open the snap. In addition, there are some platforms or sites that use the autoplay feature of the clips, while some are displayed in silent mode and the process of calculating the views of videos vary from platform to platform.
Because talk about this subject lasts, in short, try to deal with a company that understands the way in which views are calculated for all platforms and then you can assess the effectiveness of the service to your product or company.
What is difficult is that you get a company that offers you the service of content and advertising industry and understand the nature of your business and the needs of the market you are targeting and have experience in planning campaign management and advice if the company suggested you ” numbers “access and the number of impressions Try to displace from the nearest door.
Qualified companies that understand the right job will help you know the differences in metrics in each platform and how they relate to your overall goals. They also kept quality in mind more than numbers that do not fatten or starve. If you are looking for a company that works with you from the beginning on a particular campaign and achieve your goals with them, and spin on the target market and want to prepare your success plan. “You see we are here” talked to us and Malik, but who will satisfy you, God willing.