The First Step in Entering the World of Social Media

What is the first step to be taken for your products or services to enter into the world of social media? If your answer is to create different accounts on Facebook and Twitter, be absolutely sure that you are completely wrong. Entering the world of social networking and staying connected with the world and with…

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Social Media Management at Red Sea Mall- A Chess Tag Case Study

  Red Sea Mall has been our client since 2012.  During that time, we’ve managed their social media, helping to grow their brand, increase sales for their tenants, and we’ve even helped in an emergency.   Challenge We began our work with Red Sea Mall with the need for a social media strategy, community management,…

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Mobil1 #ChangeOil Campaign- A Chess Tag Case Study

  Our client, Mobil1, must consistently work to differentiate itself from a sea of competitors in Saudi Arabia.  They have a great product, and a superior marketing strategy, but the market is flooded with messages from other oil brands too.   That’s why they came to us when they needed to focus on a youth…

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How to create the perfect content plan

It’s easy to write a few posts and gain a few followers, but is there a plan behind it? If you’re serious about setting BIG goals and reaching them- all while creating a real buzz about your product- you’ve got to make a plan. In our last blog post we talked about Identifying Objectives. Once…

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Reminder: Social Media Marketing is NOT Magic

So you’ve identified your company’s objectives, set goals, and planned your content. Now you’ve got to… Determine the resources required Your exaggerated enthusiasm to enter the world of social media and move your company and your services to the field of development and technology, may make you forget that social networking is not free in…

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