With a beautiful new store in Riyadh opening, Godiva needed to create buzz in order to get their target market coming through the doors.
Instead of running social or display ads, we created an organic strategy to connect with fans. We implemented a social listening strategy and monitored social media channels, engaging with fans on a personal level to create loyalty.
By posting a teaser in the week leading up to the opening, we created mystery and excitement around the opening.
Second Quarter sales projections were met within the first month of being open. The store enjoyed over 2000 daily customers during this time period.