Najm is a national auto insurance company that we’ve worked with on multiple projects, including customer service software implementation and digital campaigns. They strive to educate the public about safe driving practices.
Objective:
Najm wanted a campaign that would increase awareness about several safe driving issues:
- The dangers of using a mobile phone while driving;
- The importance of utilizing a child safety seat; and
- The dangers of excessive speeding and reckless driving.
They also wanted to reach viewers in a way that would strengthen their brand image and increase brand loyalty across social channels.
Process:
To encourage virality and user content, we created the hashtag #لطرق-اكثر-سلامة. We crafted message for Facebook, Instagram, Twitter, and YouTube to help spread the message in a localized and platform-specific way.
Results:
Our campaign for Najm brought great results for their objectives. Millions of impressions and lots of engagement ensured that their message was retained by drivers across the Kingdom.
