Case Study

Chess Tag utilized an email marketing campaign to help sell tickets for the Saudi Marketing Conference

Saudi Marketing Conference: Ticket Sales & Coverage

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Tasks:

  1. The organizers of the Saudi Marketing Conference wanted to ensure a sold-out show using only online activities.
  2. Live coverage of the event was needed to provide PR and excitement about future shows, and to allow those who couldn’t attend a way to learn and be involved.

Process:

  1. To bolster ticket sales, Chess Tag launched an email marketing campaign targeted to potential attendees.
  2. Chess Tag covered the event and broadcasted it via a WhatsApp broadcast using our network.

Results:

  1. Seventy percent of sales occurred as a direct result of our social media and email marketing campaign.
  2. Many people watched the event online, increasing exposure for speakers and giving the conference more industry authority.