Case Study

Chess Tag utilized an email marketing campaign to help sell tickets for the Saudi Marketing Conference

Saudi Marketing Conference: Ticket Sales & Coverage

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  1. The organizers of the Saudi Marketing Conference wanted to ensure a sold-out show using only online activities.
  2. Live coverage of the event was needed to provide PR and excitement about future shows, and to allow those who couldn’t attend a way to learn and be involved.


  1. To bolster ticket sales, Chess Tag launched an email marketing campaign targeted to potential attendees.
  2. Chess Tag covered the event and broadcasted it via a WhatsApp broadcast using our network.


  1. Seventy percent of sales occurred as a direct result of our social media and email marketing campaign.
  2. Many people watched the event online, increasing exposure for speakers and giving the conference more industry authority.