Challenges We Solved for Godiva «Riyadh Opening»

Task :

New store needed buzz created to get target market excited

Progress :
  • Zero advertising
  • Implemented effective listening strategy
  • Monitored all Godiva fans in Riyadh and engaged with the fans on Social Media channels
  • posted a teaser a week before the opening of the Riyadh boutique
Result :
  • Achieved 2nd Quarter sales within 1 month
  • 2000 customers daily in 1st month