Challenges We Solved for Red Sea Mall
Task :
Constant updates on mall events and store promotions
Progress :
Redeveloped website to showcase sales and events
Result :
Over 4 Million hits to website monthly
Task :
Cover over 350 stores on social media
Progress :
Created a social media calendar
Result :
Monthly promotional content and photography for brands
Task :
No strategy or community management
Progress :
Launched 7 campaigns + daily listening/monitoring/ management
Result :
Earned 5 prestigious awards since 2013
Task :
Communication With 350 stores
Progress :
Result :
Daily updates and strong connections with retail stores
In April 2013, the mall caught fire while crowded with families and kids
Task :
News needed to be publicized to contain rumors and hoaxes
Progress :
Hour by hour news coverage was activated + continued coverage after the fire as the Government agencies acted
Result :
Positioned RSM social media as a credible source for public and media
Task :
The public needed to be engaged to ensure the safety of visitors
Progress :
The public was alerted via social media outlets
Result :
Gained 1000 followers + 600 retweets of the initial fire tweet
Task :
Retain public trust and keep perception of mall high
Progress :
Distributed coupons to families as a token for the inconvenience caused by fire
Result :
3000 impressions gained from coupon