Brand management is an essential part of growing any business. Whether your business has been around for decades, or it’s a startup just getting off the ground- you may need comprehensive assistance with your marketing and brand communications. No matter the size or age of the brand, everyone could use help managing the public’s perception of their brand.
At Chess Tag, we have experience working with companies from startup to scaling to international growth- handling every aspect of their brand management. This looks different for every company, and may include:
While marketing can be seen as somewhat objective, we bring a mindset of data collection as well. By testing, measuring, reporting, and analyzing, we bring a scientific method to our industry. Our team consists of both artists and data analysts, so you get the best of both worlds.
Marketing & Communication Strategy
All marketing and brand management actions need a good foundation. After examining your business’s current situation, we create objectives, set our strategy, and plan out the tactics we’ll use to get there. By taking concepts like marketing funnels, A/B testing, and customer segmentation into account, you’ll have a strategy that we can build on for years, with reporting to back it up.
Target Market Analysis
Before a brand strategy is fully formed, it’s important to get to know your customer. What kind of marketing speaks to them? What is their lifestyle like? Advertising can range from airport banners to native Instagram advertising. The only way to ensure that your money is being spent on the right campaign is to have a deep understanding of your target audience.
How does the world see your business? Maybe your branding just happened, maybe it was intentional, and maybe you’re experiencing a brand crisis. Chess Tag can step in and provide brand management insight into improving your brand no matter where you are. It starts by looking at your mission, values, and taking into account your target audience. Of course a logo is part of branding, but you’ll also want brand guidelines and a brand book so all your marketing collateral elicits the response you worked so hard to create.
You know your website can be the only way potential customers may see your business- it had better be great! Further, if you use your website to handle customer service, payments, or ongoing issues for current customers, they need to be pleased with the ease of doing business with you.
The best way to build a website is by looking at the way it fits into your current business model and branding and building your website strategy from there. When we handle website design and development (and hosting too!) you can be sure that all the little pieces are fitting together perfectly. From landing pages for campaigns, to eCommerce for immediate sales, or SEO to help you be found- Chess Tag is on it.
Social Media Management
Staying in your audience’s social media feeds as a great way to remain top of mind, help users through your marketing funnel, and create a community around your brand. At Chess Tag we have experience with dozens of clients and all social media related tasks. Content creation, design, monitoring and engagement, campaigns, and more will allow you to speak directly to your fans.
How are you getting the word out about your brand? Public relations takes the mystery out of your public communication. We set a strategy and take steps to implement it across all channels. Whether it’s working with local, national, or international media outlets, trade organizations, or taking control during a crisis, you need a plan in place. When word gets out about your brand, make sure it’s controlled by you- not rumors or hearsay.
Some would consider their employees the most important part of their brand. How they feel and act toward your company says a lot about your business. Take control of this part of your branding as well. Perhaps you need a wiki developed to help share information across departments. Maybe your project management workflow is lacking and you need to implement a new system.
It can be hard for HR or your software team to take time away from their normal operations to work on new initiatives. At Chess Tag, we can take this off your plate. We will strengthen your internal communication systems so your people can do their best.
Social Customer Service
Handling current customers in a positive way ensures they stay customers and become your biggest advocates. (There’s no better advertising than word-of-mouth!) We can implement customer service platforms that get their problems solved quickly, with fewer resources needed from you in the long run.
Content builds your brand at every stage of the marketing funnel. Chess Tag is known for assisting both local and international brands with their content writing, copywriting, design, illustration, photography and more. Examples of the content we provide (from strategy to execution and monitoring) are:
Having all of your creative content handled by the same great team behind your brand management is the best case scenario. When we work on all aspects of brand management, we know your business inside and out- providing you with content that matches your brand and speaks to your audience.
Everyone knows video is the most engaging and popular way to connect with your fans online. We understand that it’s difficult for most businesses to produce high-quality videos themselves. Our production team at Chess Tag manages video production from start to finish. Different types of videos we produce are:
In addition, the services we provide behind these videos are comprehensive:
Digital Media Campaigns
Advertising online can provide exceptional results for your business. You can target your audience with precision, serve ads exactly at exactly the right moment, optimize your campaigns with time, and more. But the truth is that you need experts who have done this many times before to be sure you’re getting the most money for your ad spend. Leave the planning, creating, targeting, and reporting to us to see higher ROI and customer satisfaction.
Offline Media Campaigns
Yes, digital marketing is amazing. Sometimes good old traditional advertising can be a great supplement to your online campaigns. If you have an older audience or need to spread awareness quickly, it can definitely be the right move. We’re experienced in ad buying and ad creation so we can easily take on this part of your branding as well.
Are you running both digital and traditional marketing campaigns? Be sure to integrate them to get the best results. By intertwining online and offline efforts, you’ll be helping your audience along every step of the customer journey. From awareness, education, nurturing, and purchase to the loyalty phase, be where your customers are. It sounds complicated, but with Chess Tag, we do all the heavy lifting to make it effortless on your part.
Hosting events bring visibility to your brand in a very tangible way. Let Chess Tag plan, host, and market your next event to optimize your budget. Industry trade shows bring your product or service to a niche audience. Celebrations like customer appreciation days bring awareness and help educate your leads and customers. Whatever your next event, leave it to the experts at Chess Tag.
Having an outside agency like Chess Tag manage every part of your brand and communications leaves your team time to do what they do best- provide amazing products and services to your customers. Contact us to see how we can help you!