Online advertising campaigns can help you reach your goals locally in Jeddah, Riyadh, nationally in Saudi Arabia, or internationally anywhere in the world! Whether you want to promote your eCommerce store, get leads for your sales team, or promote an event for your organization, we can reach your target audience.
By setting your objectives for the campaign, we can then choose the type of marketing campaign that will help you reach your goals. Each channel has benefits for businesses wanting to get leads, website clicks, calls, or a bigger social media following. We also choose the channel based on your target audience and where they spend their time.
Social MediaDigital Advertising Campaigns
If your audience lives on social media, you should too. Facebook and Instagram offer detailed targeting so you can get your message to people by their location, language, interests, and demographics.
Facebook and Instagram ads can work with almost every stage of the marketing funnel- awareness, education, nurturing, purchase, and post-purchase. You have to keep in mind that unless you run a very targeted ad, the audience will be very broad. Using your own email list or social audience is a great way to connect with people who already like what you have to offer.
Sponsored Posts on Facebook & Instagram
Sponsored posts in the news feed work well when you have a product or service that can be purchased immediately. They also work well for awareness campaigns. You can use this type of digital ad for gaining new followers, or inviting users to purchase from your catalog. It can also bring event sales and attendance.
Sponsored Stories on Facebook & Instagram
Show up in your audience’s stories feed with full screen ads that work just like organic stories. Choose from many objectives, and allow viewers to visit your landing page or eCommerce store with a single swipe. Stories have a completely different format and interaction style with the audience, and the ads need to be designed with this in mind. From design, to copy, to landing page, Chess Tag can help.
YouTubeDigital Advertising Campaigns
YouTube ads are a great way to spread visual awareness about your product. Target viewers by content they’re interested in, demographics, or video channels they’re watching. Since some video ads are skippable, we design the videos with an eye-catching or open-ended first 3 seconds. This has the audience resisting the “Skip Ads” button to see more about you!
Video campaigns can be a much more immersive format than other digital ad types. You can explain your message or unique selling points both visually and with text and audio.
Search & DisplayDigital Ads
Google Search PPC Ad Campaigns
Google Search campaigns allow you to reach customers at the exact time they’re looking for you. Google PPC isn’t for all businesses, but it’s an essential marketing tactic for others. If a person searches “artichect near me”, and you run an architectural firm, it makes sense to pay to be at the top. The great thing about Google Search ads is that you don’t pay unless someone clicks on the ad.
Display Ad Campaigns
Display ads are the banners that appear on websites all over the internet. It’s a great way to promote your brand visually. We can help you target your ideal audience or the type of website that your ad shows up on. Display campaigns can work for awareness by showing a target audience your product, or they can work at the bottom of the funnel for making sales or getting leads.
Besides setting up and optimizing your ads, we provide design and copywriting services so your ads stand out.
MultiChannel Data & TargetingDigital Ad Campaigns
Smart advertisers leverage multiple channels to reach their objectives. The more in-tune you are with your audience by using data, the more successful you will be.
For example, if you want to advertise your Saas platform to HR professionals, you could utilize both LinkedIn and Facebook. By targeting HR professionals at a certain company on LinkedIn and getting them to click to your site, you’ve spread awareness. But that’s not all. Once they click to your site, they’re identified with a tracking pixel that allows you to advertise to those same HR professionals on Facebook. Your Facebook ads could be videos that serve to educate that audience, helping them through the funnel. You couldn’t have reached that targeted audience on Facebook alone, and you can offer them a broader ad experience (while keeping costs down) on Facebook.
Integrated marketing is another way to take advantage of multiple channels while utilizing offline marketing methods as well. Sync your online campaigns with television, indoor/outdoor display, or print media for a wow-factor that gets results.
RemarketingDigital Ad Campaigns
Serving ads to people who are already interested in you helps you to narrow your audience. We can help you implement retargeting pixels to help your ads’ continuity across many digital channels. If customers have items in their cart, you can remind them with a display ad. If they visited a page about a certain travel destination, you could offer them a discount in their Facebook feed.
Researching your audience is why Chess Tag’s social media advertising is so successful. There are lots of variables to think about when creating campaigns. Hiring an agency brings you years of expertise, so you don’t have to waste money trying different channels, messages, and mechanisms.