Social Media Marketing

ChessTag provides end-to-end social media management (SMM) from our offices in Jeddah and Riyadh.

According to Statista, adults in Saudi Arabia spend an average of 6 hours and 45 minutes a day online. That’s over 1/3 of their time awake!  Digital marketing and social media marketing is not just optional anymore- it’s required. We know how time consuming it can be for businesses to handle their online presence. As social media experts, we streamline the process and take a research-driven approach to managing your channels.

We can be responsible for the entirety of your social media management, letting you sit back to watch your brand reach its goals.

The Chess Tag knight logo represents the company's dedication to winning the digital marketing "game"

Social Media MarketingOnboarding for Businesses and Organizations

Social Media Onboarding helps us provide the best management for our clients in Saudi Arabia

When we start our relationship with clients, we take the time to understand their business- from basic operations to their target market. Our onboarding includes answering the following questions:

Objectives

What are the business/organization goals, online and off?

Target Market

Who is the target market and what are their habits and profiles?

Follow-through

How is the business fulfilling expectations from their customers?

Communications

How can online marketing improve current business communications?

Public Relations

Are there any PR issues that we need to plan around?

Image

What positive business image is already in place that we can use to our advantage?

Assets

What assets does the company have (brand guidelines, copy, images, video, etc.) that can be utilized in online marketing?

Budget

What is the budget and how can we make the most of it?

By working as a partner with your company or organization, we become part of your team. We help align internal assets so that your social media presence is an extension of your current operations not a separate entity.

Social Media MarketingContent Strategy

The Chess Tag knight logo represents the company's dedication to winning the digital marketing "game"

If you brand needs fresh new content to post online, we can head up that project as well. We’ve done lots of content creation for past clients like product photography, graphic design, video production, and blog post creation. We plan out your needs in advance so we can seamlessly produce content with your team.

 

When the Strategy is complete, we create a schedule and get to work executing your plan.

Once we have a firm understanding of your day-to-day operations, we can create your strategy. Planning ahead takes time and effort, but without a plan, your efforts won’t be cohesive. This strategy creation is where Chess Tag shines. By taking into account your budget, target market, goals, and existing resources, we create an online strategy that includes the following:

KPIs (Key Performance Indicators)

Key Performance Indicators that can include social media follower growth, impressions, brand awareness, downloads, leads, and many other data points. With KPIs in place, we will know exactly where to spend time and resources.

Brand Messaging

We lay out the key benefits of your product or service and define the ways we’ll communicate this to your target audience.

Channels

What channels will we use to connect to your target market? The top social media platforms work well, but in some cases, thinking beyond Facebook, Instagram, and Twitter can delight your fans and allow you to be more authentic.

Content Mix

Will we be reposting helpful industry articles, highlighting new products, or showing the world what it’s like to work in your office? There are lots of ways to connect with your fans. We create a custom content plan that works specifically for you.

Custom Content Creation

If you brand needs fresh new content to post online, we can head up that project as well. We’ve done lots of content creation for past clients like product photography, graphic design, video production, and blog post creation. We plan out your needs in advance so we can seamlessly produce content with your team.

When the Strategy is complete, we create a schedule and get to work executing your plan.

The Chess Tag knight logo represents the company's dedication to winning the digital marketing "game"

Social Media MarketingContent Creation

We write posts and create design and videos to engage your social media audience

With all aspects of the strategy in mind, we begin work creating your content. We write posts, research hashtags, implement keywords, and customize content for each channel. Facebook, Instagram, and Twitter all have different rules, capabilities, and audiences, so it’s important to cater specifically to each platform. We also work around your business marketing schedule that may include events, product offers, holidays, or announcements. We take our job as your social media team seriously. We work tirelessly to communicate your brand messaging to the world.

If your brand requires visual content as well, we incorporate that into our schedule. Past clients like Red Sea Mall loved how we:

Social Media MarketingPost Scheduling

The Chess Tag knight logo represents the company's dedication to winning the digital marketing "game"
Managing a social media calendar helps keeps your content organized and your message clear

We put together all of the written and visual content and schedule it to be posted on your chosen platforms. By analyzing data, we can determine the best time of day to post for the most engagement. If you would like final approval of the posts before publication, our dashboard makes it simple.

The Chess Tag knight logo represents the company's dedication to winning the digital marketing "game"

Social Media MarketingCampaigns

We help create content and strategy for social media ads

At ChessTag, we work with you to determine your objective and create a custom social media campaign strategy (and content too!). Whether you’d like to use Facebook, Instagram, Twitter, LinkedIn, or even influencers and integrated campaigns, we can execute the strategy from start to finish.

At ChessTag, we work with you to determine your objective and create a custom social media campaign strategy (and content too!). Whether you’d like to use Facebook, Instagram, Twitter, LinkedIn, or even influencers and integrated campaigns, we can execute the strategy from start to finish.

Social Media PlatformEngagement and Monitoring

The Chess Tag knight logo represents the company's dedication to winning the digital marketing "game"
We make sure your social media engagement is on-message

Great! Your content is out in the world, communicating your message with your audience. But the hard part isn’t over. The best way to turn casual observers into loyal fans is with engagement. Our team watches for replies and answers your fans’ questions. By referencing a FAQ sheet that we’ve created, or working with a communications staff member, we ensure your fans get the attention they deserve.

Part of engagement can also be audience growth. If your brand is focused on high-speed platform growth, we can implement that as well. By engaging with likely fans, we can increase your follower count dramatically over simply posting content.

Monitoring competitor names and industry keywords provides opportunities to be a part of the conversation as well. People are talking about your brand. Make sure you are talking back!

The Chess Tag knight logo represents the company's dedication to winning the digital marketing "game"

Sentiment Analysisand Monitoring

Chess Tag ensures audience perception of your social media is positive

So your audience is talking about you, that’s great, right? As long as the conversation is positive, then yes! You’ve put in the hard work with brand management and social media content. How do you know if your brand is perceived in the way you want it to be? By performing sentiment analysis and monitoring, we can tell you if your audience thinks positively about your brand and any issues that your customer service team can work on.

 

Social MediaReporting

The Chess Tag knight logo represents the company's dedication to winning the digital marketing "game"
Keep track of all your social media data to improve your strategy over time

One of the benefits of focusing your marketing efforts online is the ability to track everything. If you don’t know which content is driving traffic, promoting engagement, or providing leads, then you won’t know what to focus your efforts on in the future.

Our clients receive customized reports every month that show how we’re meeting goals with our social media management. By comparing data to KPIs set in the beginning, we can show that your budget did what it was supposed to do.

The Chess Tag knight logo represents the company's dedication to winning the digital marketing "game"

Social MediaStrategy Optimization

Optimize your social media strategy based on reporting

The end and beginning of the strategy cycle is optimizing your efforts based on data. We analyze the reports to make tweaks in the strategy, ensuring that your content and engagement are at the top of their game.

As a data-based agency, you can be sure that your we’re improving your effectiveness over time, saving you money and increasing KPIs.

When you work with Chess Tag for social media management, you can be sure your online efforts are in good hands. Contact us below to get a free quote on the social media services you need.